The studio is wisely tapping into what could become another Lego monster or bigger as Minecraft has just passed over 100M users and has been downloaded to 14.3M PCs. From a marketing standpoint, the property cuts across all demos in terms of popularity. The game is very much like the world we saw in The Lego Movie as master builders constructed what they needed as they needed. Depending on how they develop the property, they could see Lego-like results or a Super Mario Brothers disaster (which was based on a linear platform video game).
There will, undoubtedly, be a number of parallels between this film and The Lego Movie.
(via Deadline)
