The ending came abruptly and impacts all regions.
Logo with text saying Xbox Game Pass.

Over the weekend, several people noticed they were no longer able to pick up either Xbox Game Pass Ultimate or PC Game Pass for the low, low price of $1 (USD). Microsoft then confirmed that they have ended their $1 trial offer, which has been available now for years, as they consider new promotions instead.

Head of global communications at Xbox, Kari Perez, says, "We have stopped our previous introductory offer for Xbox Game Pass Ultimate and PC Game Pass and are evaluating different marketing promotions for new members in the future." Perez offered this statement and confirmation that this is official to The Verge.

The idea behind the $1 trial offer is that it would allow anybody to sign up for Game Pass for a month before the price went up to $14.99 per month for Game Pass Ultimate or $9.99 per month for the platform specific Game Passes available. It was also possible to get several of these $1 trials every so often over the past couple of years. I know I was able to get another $1 trial a few months after I did my first $1 trial for some reason.

Countless subscribers also utilized the $1 trial offer to convert three years of Xbox Live Gold into three years of Game Pass Ultimate. If they were able to get several years of Xbox Live at a discount, they could spend just $1 more with the trial in order to convert all of that time into a Game Pass Ultimate subscription and save a ton of money. This "trick" still works only now users will have to spend just $14.99 to convert all of that Xbox Live Gold into Game Pass Ultimate. If you are able to get several years of Xbox Live Gold on sale somewhere, this is still a really good deal.

Microsoft has not yet announced what any of these "different marketing promotions" may be for Game Pass.