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Electronic Arts has completed its acquisition of Codemasters. The final total paid by EA after shareholders approved the deal? A cool $1.2 billion (USD). This comes just a few months after Take-Two gave up on acquiring Codemasters for themselves.
Not only does EA get the Codemasters teams, but they also get their IPs. These include franchises such as Formula 1, DIRT, DiRT Rally, GRID, and Project CARS. Those games, and others, join EA's already established lineup of racing brands such as Need for Speed and Burnout? Is Burnout still a franchise that EA cares about? Maybe!
The union will open significant growth opportunities for Codemasters franchises with access to Electronic Arts’ network of more than 430 million players and industry-leading multi-platform subscription services. Electronic Arts also brings deep data and analytics capabilities to the Codemasters development and publishing teams, providing audience insights to accelerate the performance of key franchises. These capabilities, as well as Electronic Arts’ global publishing, marketing and game development strength, will unlock new opportunities for the combined group’s portfolio of racing games and content to reach and deeply engage more players around the world on console, PC and mobile.
