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Valve announced today that physical retailers GameStop, GAME UK, and EB Games (Canada) will have dedicated sections set up this Fall for Steam. Valve says that these sections will feature Steam Hardware devices alongside Steam prepaid cards.
Through the holiday season, GameStop, GAME UK, and EB Games will be the exclusive non-digital retailer for the Steam Hardware products in their respective territories. Steam prepaid cards launched in stores three years ago, and sales performance for those offerings has been increasing each year.

"GameStop, GAME UK, and EB Games are leading retail destinations for core gamers and early adopters," said Gabe Newell of Valve. "Creating a 'store within a store' across North America and the UK is a significant win for getting the first generation of Steam Hardware products into gamers' hands."

Valve partnered with these leading retailers earlier this year to launch the pre-order for the Steam Hardware devices, offering gamers the chance to receive their gear 30 days prior to launch. That offer sold out in less than a month, and those who pre-order now through the Nov 10 launch will receive free copies of Pysonix's hit title Rocket League and Valve's classic Portal 2.

And just in case you needed a quick refresher on the Steam Hardware offerings:
Steam ControllerSteam LinkSteam Machines -- Available from Alienware and other manufacturers, Steam Machines can serve as a stand-alone device for enjoying the Steam gaming experience in one box. In addition, Steam Machines have the ability to broadcast and receive In Home Streaming, allowing you to stream your games to a Steam Link, or receive a stream from another Steam Machine or PC. Steam Machines will vary in price, offering a range of hard drive sizes, graphics performance, and more. Available for pre-order in the US, starting at a suggested retail price of estimated $449.99.