Get ready for all your old favorite sites to have a lot of auto-playing video ads!
Fandom x Red Ventures

Fandom, the company that calls itself "the world's largest fan platform," just announced that they have acquired a lot of gaming and entertainment brands from Red Ventures. The sites and services they just acquired include: GameSpot, Metacritic, TV Guide, GameFAQs, Giant Bomb, Cord Cutters News, and Comic Vine.

Fandom's press release announcing these acquisitions wastes no time in promoting these new sites to their advertisers. The second paragraph of today's announcement immediately gets into talking about how "Fandom will extend its 360 program for its advertising partners - including game publishers, studios, and streaming services - and enhance the data and insights within FanDNA, Fandom's proprietary data platform. Additionally, the deal will fuel Fandom's affiliate and commerce efforts including accelerating revenue on Fanatical, its gaming commerce business."

If you have somehow avoided visiting a Fandom run Wikia page over the past few years, consider playing the lottery for how lucky you are. Between them and Fextralife, they basically rule the roost when it comes to gaming focused Wikia sites. If you ever had to look up information about a game, the Fandom results were probably near the top of the search results.

If you do know about Fandom Wikia pages, you probably also know then that the Fandom pages are just full of advertisements, some of which are those incredibly annoying pop-over video ads that blast your ears at full volume. While a lot of the annoyances can be mitigated through some browser addons, the same cannot really be said if you happen to visit the pages in something like the Steam overlay. There's nothing quite like the experience of one of their pages scaring the hell out of you with an auto-playing ad when you needed to look something up at 1AM.

A statement from Fandeom CEO Perkins Miller yet again talks about the increased advertising potential.

“We’re thrilled to add these powerful, authoritative brands into the Fandom platform, which will expand our business capabilities and provide immersive content for our partners, advertisers and fans. The trusted insights, ratings and content they provide will make us a one-stop shop for fans across their entertainment and gaming journey,” said Perkins Miller, CEO of Fandom. “In addition to creating exceptional fan experiences, these platforms will add to our FanDNA data offering, giving us sentiment and intent signals that will help improve the consumer experience as well as make our commerce and advertising businesses more impactful.”