The Italian football club will return in this year's annual installment.
FIFA 23 - Vlahovic Cele

Electronic Arts just announced that they have partnered with Juventus. Juventus is said to be "one of the biggest and most successful Italian football clubs in the world." The two have entered into a new, multi-year partnership that will begin with Juventus returning in EA Sports FFIFA 23, which is slated to release on September 30.

This makes EA an exclusive video game partner for Juventus. It will see Allianz Stadium along with the Juventus club logo and kits all appearing in game. Outside of the annual EA Sports release, it's said this partnership will allow the two to "work across a number of lifestyle and cultural initiatives" outside of football. It's not clear yet what exactly this may mean.

As well as the club partnership, former footballer Claudio Marchisio will join as a FUT Hero and current player Dušan Vlahović will also serve as an ambassador for EA SPORTS FIFA 23. Marchisio is well known for coming through the Juventus academy on his way to becoming a club legend and fan favorite, winning multiple Scudetto titles and now solidifying that status with a Hero item in-game in FIFA 23 Ultimate Team (FUT). FUT Heroes are some of the most memorable players to grace the pitch, now encapsulated as new items in-game representing the unforgettable moments that turned them into fan favorites.

Proving that he is one of the world's top young strikers, with an incredible scoring record over the past couple of years, Vlahović becomes a first-time ambassador joining EA SPORTS’ wide roster of prominent players.