[ATTACH=CONFIG]5825[/ATTACH]
Atlus let us know that Persona 5 will be released on February 14, 2017. On this date, you will be able to pick up the normal edition alongside the special "Take Your Heart" Premium Edition, exclusive to the PlayStation 4 version.
"Take Your Heart" Premium Edition - PlayStation 4 only ($89.99/CA$109.99)

The Take Your Heart edition retails for $89.99 (USD). If you're instead interested in the PS4 version but don't want to pay $90, you can pre-order to get the SteelBook Launch Edition for $59.99. The PS3 version will be as vanilla as can be and will go for $49.99.

The full press release can be found below.

[ATTACH=CONFIG]5826[/ATTACH][ATTACH=CONFIG]5827[/ATTACH]
[ATTACH=CONFIG]5828[/ATTACH]
IRVINE, Calif. - June 7, 2016SteelBook Launch Edition - PlayStation 4 only ($59.99/CA$79.99)"Take Your Heart" Premium Edition - PlayStation 4 only ($89.99/CA$109.99)