Sony's marketing sure has gotten weird.

An unidentified man was kicked out of an electronics store after he was caught pleasuring himself in front of some PlayStation 4 consoles sitting on a shelf. The man was caught on closed-circuit TV cameras stopping in front of the consoles, dropping his pants, and going to town. This was within just a few feet of two customers.
At first the two other men do not notice the Playstation pervert, but soon back away after realising he's using the wrong joystick.

The men walk away to tell the store manager, who arrives seconds later to throw the masturbating man out.

He quickly does up his trousers and leaves.

You can, if you want, watch the full encounter at LiveLeak.

(via Mirror)