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What you need to know about in-game purchases - The Basics
In-game purchases are now very common among players of all ages. What most gamers probably don't realise is that video game companies use behavioural psychology to heavily stimulate their customers before they even decide to make an in-game purchase. Mobile games played on phones and tablets, and in particular 'free-to-play' downloadable games, are currently leading the way in terms of monetisation. But how is it possible that a product that is free to download and play can, in fact, generate...
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Ubisoft Plans to Develop 'Play-to-Earn' Blockchain Games
The studio has been looking into doing this since 2018.
Ubisoft officially announced their plans to develop "play-to-earn" NFT and blockchain games. This big and unfortunate announcement came during the studio's Q2 earnings call that took place last week. The subject was also touched upon several times during their recent earnings report.
Ubisoft started things off with this whole blockchain thing by funding Animoca Brands, a company that is focused on creating...