PlayStation Australia has just let the world know that the land down under has a new console king. The PlayStation 4 is the fastest selling video game console in the country's history.
Announced today at PlayFest, this achievement comes in advance of PlayStation celebrating its 20th anniversary in the Australian market in early 2015, and proves the PlayStation® brand continues to be the favourite place to play for Australian gamers. In addition to being the fastest selling home console in Australian history, PS4™ retains the number one next-gen console leadership position, according to data from NPD Group Australia.
Further to the reception it has received from Australian gamers since its release, PS4 has been a significant driver in category growth since its release. According to Luis Gil, The NPD Group Australia, "the Console Hardware category in Australia has more than doubled in value since release of 8th Generation Hardware in 2013. PS4 accounted for a substantial 44% of the total category value since its launch".
Further to the reception it has received from Australian gamers since its release, PS4 has been a significant driver in category growth since its release. According to Luis Gil, The NPD Group Australia, "the Console Hardware category in Australia has more than doubled in value since release of 8th Generation Hardware in 2013. PS4 accounted for a substantial 44% of the total category value since its launch".