Dell announces that they are killing off their long-running "XPS" branding. Not only is Dell getting rid of the XPS branding but they're also killing off their Inspiron, Latitude, and Precision branding. In place of these unique words will be Apple-inspired branding such as Dell, Dell Pro, and Dell Pro Max.
Dell describes their low-end "Dell" brand as being "designed for play, school, and work."...