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It appears that many discussions pertaining to IGaming growth continue to revolve around more or less the same topic of bonuses, acquisition spikes, affiliate schemes, and promotional activity, and it works, at least for a while.Then the market tightens, players get pickier, and the cost of attention climbs. At that point, the question changes. Instead of “How do we get more clicks?” it becomes “How do we build something people actually return to without needing a constant discount?”
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It appears that many discussions pertaining to IGaming growth continue to revolve around more or less the same topic of bonuses, acquisition spikes, affiliate schemes, and promotional activity, and it works, at least for a while.Then the market tightens, players get pickier, and the cost of attention climbs. At that point, the question changes. Instead of “How do we get more clicks?” it becomes “How do we build something people actually return to without needing a constant discount?” T...