It was announced on Monday that MTV networks, a subsidiary of Viacom, acquired the rights to Xfire for a tidy sum of $102 million.
"We're always looking to follow our core audience," said Michael Wolf, president and chief operating officer of MTV Networks, in a phone interview. And he seems confident he can target some of that core audience with Xfire, which he called "the hub of the gaming industry." [...]There's no word on how much this will affect the Xfire services or monthly updates, if at all.
Xfire will become a part of Viacom's MTV Networks, joining the company's more than 90 branded web sites such as targeted properties like GoCityKids.com, Neopets, Parents Connect, and its broadband networks, MTV’s Overdrive, Nickelodeon’s Turbo Nick and VH1’s VSPOT.
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