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The UK watchdog group known as the Advertising Standards Authority (ASA) have revealed that they are launching an investigation into No Man's Sky. The group has confirmed that they are launching an investigation after receiving "several complaints" about false advertising.
Interestingly, Valve is also involved in this due to the content of No Man's Sky as it appears on their Steam Store listing. A posting on Reddit details some of what the ASA is taking a look at.
It is assumed that the ASA's results will extend to other promotional materials on other sites (YouTube, etc.).
Honestly, this feels a bit like a "too little, too late" situation. The vast majority of sales have already occurred for the game. Having promotional materials pulled now will make little to no difference.
Interestingly, Valve is also involved in this due to the content of No Man's Sky as it appears on their Steam Store listing. A posting on Reddit details some of what the ASA is taking a look at.
In the ASA response, they say that both Hello Games and Valve have a joint responsibility, and so both organisations have now been contacted by the ASA and have been told to respond to the following issues which the ASA picked out as the primary issues (compiled from a number of complainants that contacted the ASA).
Videos:
• User interface design
• Ship flying behaviour (in formation; with a ‘wingman’; flying close to the ground)
• Behaviour of animals (in herds; destroying scenery; in water; reacting to surroundings)
• Large-scale space combat
• Structures and buildings as pictured
• Flowing water
• Speed of galaxy warp/loading time
• Aiming systems
Screenshots:
• Size of creatures (9)
• Behaviour of ships and sentinels (4, 5 and 8)
• Structures and buildings as pictured (3)
Store Page in general:
• Quality of graphics
• References to: lack of loading screens, trade convoys between stars, factions vying over territory
Videos:
• User interface design
• Ship flying behaviour (in formation; with a ‘wingman’; flying close to the ground)
• Behaviour of animals (in herds; destroying scenery; in water; reacting to surroundings)
• Large-scale space combat
• Structures and buildings as pictured
• Flowing water
• Speed of galaxy warp/loading time
• Aiming systems
Screenshots:
• Size of creatures (9)
• Behaviour of ships and sentinels (4, 5 and 8)
• Structures and buildings as pictured (3)
Store Page in general:
• Quality of graphics
• References to: lack of loading screens, trade convoys between stars, factions vying over territory
It is assumed that the ASA's results will extend to other promotional materials on other sites (YouTube, etc.).
Honestly, this feels a bit like a "too little, too late" situation. The vast majority of sales have already occurred for the game. Having promotional materials pulled now will make little to no difference.