Ubisoft unveiled their Ubisoft Club idea today. It's essentially a rewards program that will grant players access to "extra in-game content" and beta access for a variety of Ubisoft titles. I could sit here and tell you about what all is included, but I'll let the little stick figures that are doing questionable things around the world tell you exactly what Ubisoft Club is all about.
Seriously, I'm a little creeped out by what went on from 0:18-0:21 in that above video.
Seriously, I'm a little creeped out by what went on from 0:18-0:21 in that above video.