Konami Shifts Focus to Mobile Market, Making It Their Main Platform

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  • Shawn Zipay
    Managing Communities 24/7
    • Apr 2003
    • 69064

    #1

    Konami Shifts Focus to Mobile Market, Making It Their Main Platform

    Surprise! Konami is looking to shift its focus to the mobile market. Their new CEO, Hideki Hayakawa, says that they are going to "pursue mobile games aggressively" and will be the company's main platform moving forward.

    This comes from translated information gathered by Jin115 and presented in English by NeoGAF. Get those tissues ready for the continued heartbreak we're all experiencing.
    "Our main platform will be mobiles. Following the pay-as-you-play model of games like Power pro and Winning Eleven with additional content, our games must move from selling things like 'items' to selling things like 'features.'"

    "We saw with these games that even people who buy physical games are motivated to buy extra content. The success of Power pro especially has motivated us to actively push more of our popular series onto mobile than ever before.

    "Gaming has spread to a number of platforms, but at the end of the day, the platform that is always closest to us, is mobile. Mobile is where the future of gaming lies.

    "We hope that our overseas games such as MGSV and Winning Eleven continue to do well, but we are always thinking about how to push our franchises onto mobile there too.

    "With multiplatform games, there's really no point in dividing the market into categories anymore. Mobiles will take on the new role of linking the general public to the gaming world."

    Oh Konami...

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