GI.biz notes that Crossy Road has already pulled in over $1 million just in ad revenues from the iOS version.
The ads used in Crossy Road are through Unity Ads. Part of the ads are short, opt-in videos that people can watch for in-game coins.
The game just recently came out for free on Android.
The ads used in Crossy Road are through Unity Ads. Part of the ads are short, opt-in videos that people can watch for in-game coins.
"We didn't want any consumable purchases, we wanted to do something that everybody could pay a little bit for if they wanted to, but where it wasn't necessary to keep paying," Hipster Whale's Andy Sum said.
The game just recently came out for free on Android.