Phil Spencer Again Says that Rare is an Important Part of the Future of Xbox

[Shawn Zipay]

Phil Spencer has once again remarked that Rare will be super important to the future of Xbox. This is despite the company being nothing more than a shell of its former self and pumping out Kinect titles.

"Right now with Rare we're at a point where I don't want the Rare brand to mean Kinect Sports. The Rare brand can be more valuable to them, to us and to gamers than that.

"I think it's about them thinking about the next game that's going to be the next 'Rare game' and really stand for what they are. I know they've got some great ideas. I've not been up to Twycross for maybe six months, but I'm planning on getting up there this fall and seeing bits for the new game. But I know they're hard at work and Phil Harrison has been up talking to them.

"So they've got some new ideas, they're excited about them and I think Rare should, can and will be an important part of our game future."

What really confuses me (and perhaps most people) is that if Microsoft didn't want Rare to just be the "Kinect" studio, why did they constantly have them develop those games instead of what fans actually want?