Microsoft Defends Xbox One Design Choices Including Making the 'Blackest Black Possible'

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  • Shawn Zipay
    Managing Communities 24/7
    • Apr 2003
    • 69062

    #1

    Microsoft Defends Xbox One Design Choices Including Making the 'Blackest Black Possible'


    I almost feel as though I should go lie down after that level of marketing spin. Microsoft was apparently feeling the pressure to defend the look of their VCR turned home entertainment system, the Xbox One. They want users to see the beauty of the device. They want you to make sweet, sweet love to the "triple-shot of injected resin" that give the device the "blackest blacks possible."
    The console and Kinect sensor are liquid black so they melt into the background when being used, allowing the content on your TV to dominate the living room. The user interface is overlaid on the same shade of deep black so that the content tiles on the dashboard are more vivid and easier to navigate and interact with.

    Even the wireless controller uses liquid black to enhance visibility. The traditional A, B, X and Y buttons were re-designed so that the colored letters now float on a sea of rich, liquid black, a 'triple-shot of injected resin,' clearly defining their placement on the controller.

    If you thought that was everything, you really must go watch the video because there is plenty more where that came from. Actually, there's a lot more where that came from if you watch the video and read the design article on the Xbox Wire.

    Here's a fun side game. See if you can spot the Xbox One application crash error message that pops up at one point in the video. For finding it, you win absolutely nothing.
  • Stev0esque
    5t3v0 (I miss leetspeech)
    • Feb 2008
    • 6786

    #2
    I'm just going to say it...

    RAAAACIIIIST.

    Comment

    • K-16
      ...
      • Aug 2026
      • 2016

      #3
      My entry to this contest would be a wild guess at 3:53. Hopefully I get to win the prize of nothing. I can't really check the YouTube comments because once again, they're disabled.

      Also, how much research and development funding did they waste on designing the same damn prototype over and over again? About half of the stuff I see on the "prototype table" are pretty much the same thing! Except maybe one Kinect bar had ridges on it, and another iteration was a transparent piece of crap. It's like their definition of experimentation is to stick to a single idea (a really dark electronic device) and continue remaking it until the CEO/Board of Directors caves in from exhaustion and boredom from looking at the same damn design over and over again. Why do they even have those color palettes down the middle of the table?

      Comment

      • Anarchy1
        Member
        • Aug 2010
        • 1546

        #4
        I can't believe they managed to get the black that black. A fascinating technological breakthrough.
        Battlelog/Origin ID - Hurricane043

        Comment

        • jimykx
          No, I AM your father!
          • Jan 2010
          • 6640

          #5
          It's so black if it was any blacker it would start behaving like a black hole

          Comment

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