PETA to Hand Out Zerg Anti-Abuse Pamphlets at StarCraft 2: Heart of the Swarm Launch

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  • Shawn Zipay
    Managing Communities 24/7
    • Apr 2003
    • 69064

    #1

    PETA to Hand Out Zerg Anti-Abuse Pamphlets at StarCraft 2: Heart of the Swarm Launch

    PETA must be getting tired protesting fake whaling in Assassin's Creed 4, because they've now moved on to handing out anti-abuse pamphlets on StarCraft II: Heart of the Swarm's Zerg. You know, aliens.

    At tonight's midnight launch of the game at the GameStop at Irvine Spectrum Mall, PETA would like to remind players to "have compassion for all beings." Their pamplet, "Zerglings Have Feelings, Too" will try to help players empathize with the Zerg species in the game.
    PETA—or, as we are renaming ourselves in honor of the expansion pack's launch, "Terrans for the Ethical Treatment of Zerglings"—will attend tonight's launch event in Irvine, California, and distribute copies of our new "Zerglings Have Feelings, Too" leaflets as a reminder that gamers and nongamers alike should have compassion for all beings—even those who are very different from us.

    People often wonder what PETA has against video games, especially after playing our Pokémon: Black and Blue or Super Tanooki Skin 2D parody games, which have each gotten millions of people to think about PETA's issues and, together, have led to more than 750,000 people watching PETA's hard-hitting videos. The truth is that as a gamer and a PETA staffer, I get excited about combining my passions.

    So remember, while Zerglings are not real, there are many equally "strange" and exotic animals we share this planet with who deserve our empathy. Just because crocodiles and snakes look alien to us, that doesn't make it OK to skin them alive for a handbag, shoes, or a belt.

    PETA says that the Zerg are abused and killed because the Terrans "can't or won't understand them." In contrast, Blizzard calls the Zerg "ruthless killing machines" that will stop at nothing to achieve complete domination. But what does Blizzard know, all they did was create the fiction and the entire StarCraft franchise.

    Though, perhaps this is all just a very odd and clever marketing campaign between Blizzard and PETA.


    (via PETA, Polygon)
  • CptainCrunch
    I am the 1%
    • Oct 2007
    • 12976

    #2
    You know, these are the same people that would convince us to live with Zombies and that they are people too.
    Twitter: @CptainCrunch
    Battlelog/Origin: CptainCrunch

    Comment

    • K-16
      ...
      • Aug 2026
      • 2016

      #3
      I know they're trying to coincide with the release date, but... Isn't it a bit early to celebrate April Fools Day? I can't even go to the PETA website since it's flooded at this time (apparently trolling gets your website nuked, who knew?). I mean it's nice to see PETA showing a sense of humor and poking fun at themselves, but... The timing is so off I'm having difficulty laughing.

      I hope Blizzard will admit this is a sanctioned campaign to have PETA distribute propaganda, in an effort to convince us to let our guards down and have the Zerg race overrun the Terrans. Otherwise it's just PETA continuing to waste time to gain another 15 seconds of free advertising and contributing absolutely nothing to society (or distracting us from noticing their hypocritical actions).

      Comment

      • Linux
        wat da gah?
        • Aug 2026
        • 382

        #4
        I just face palmed at this, I think this is by far the dumbest thing I've seen yet but at the same time I honestly can't help but laugh.

        Comment

        • jimykx
          No, I AM your father!
          • Jan 2010
          • 6640

          #5
          I can't seem to understand how they want to be taken seriously with everything they do

          Comment

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