Halo 4 Sells Out Big Time - Halo King of the Hill Fueled by Dew and 7-Eleven

[Shawn Zipay]

So guys, Halo 4 is going to be pretty sweet, yeah? Oh, neat! There's a new trailer out for the game? Let's watch!

Mountain Dew, Doritos and 7-Eleven - in partnership with Xbox, 343, and Ogmento - are helping bring the Halo 4 experience into the real world with this location-based promotional game! Battle to become King of the Hill at your local 7-Eleven Store to win cool digital Halo 4 gear including Double XP and an Exclusive Custom Locus Helmet (US Only) or Ghost Prop Avatar (Canada Only)! Scan your favorite Halo 4 themed Mountain Dew and Doritos products to get in-game supplies to keep the battle going at each store location! Download and play for free!

Key Features:
•Location-Based gameplay ties the in-game action to real world 7-Eleven Stores!
•Compete on local and national levels
•Use Augmented Reality & Computer Vision technology to scan Mountain Dew and Doritos products to obtain supplies!
•Win Halo 4 prizes for your home console including Double XP matches, an exclusive Halo 4 Theme, a "Bulletproof" Emblem, and a "Locus" Helmet (US Only) or Ghost Prop Avatar (Canada only)!

Huh. That uh... Huh.

And just in case you thought I was somehow making this up. That's for the New Zealand app store. It will presumably arrive in the US app store soon.

Oh, and here's a gameplay video!

[spoiler="Only one thing left to do now"]

[/spoiler]

[cikame]

Haloh.

[K-16]

Sorry for constantly replying to news posts (I'll try harder to tone it down after this)... Anyways, I don't think we're supposed to be surprised that Microsoft is maintaining their business relationships and expanding on an already existing marketing campaign. If anything, I'm confused as to why Burger King isn't promoting Halo 4 which implies their contract didn't get renewed pre-launch. I guess gamers want Game Fuel, Slurpees, and (simulated) nachos instead of french fries. That and I thought everybody already knew about this since Mr. Keighley's objectionable interview.

On a side note, I'd like to mention Metal Gear Solid 4 had more subliminal advertising than Halo 3 and 4 combined, but I don't think it bothered the majority of the people who played it.