Crystal Dynamics Teams up With Geocaching for Tomb Raider Campaign

[Shawn Zipay]

Square Enix, Crystal Dynamics, and Geocaching.com announced today that the three are partnering up to bring the world the largest treasure hunt ever as part of a new Tomb Raider experience.

Geocaching represents a rapidly growing community of over five million participants seeking over 1.6 million active geocaches hidden globally in locations such as Times Square, the Berlin Wall, and Great Wall of China. Over the past 11 years, the team at Geocaching.com has been busy creating the world’s largest location-based real-world treasure hunting experience. Millions of avid geocachers download Geocaching.com’s mobile app or use a traditional GPS device to hunt for caches every month, documenting an average of over 180,000 geocaching experiences each day.

Through several initiatives over the coming year, Crystal Dynamics and Geocaching.com will team up to create a series of unique location-based adventures embodying the spirit of TOMB RAIDER and Lara Croft™’s drive to become an explorer. To develop these adventures, Crystal Dynamics will use both the traditional Geocaching.com treasure hunting format as well as Groundspeak’s latest photo-based adventure project, Geocaching Challenges.

“We are truly excited to be working on a series of exclusive gaming initiatives with Groundspeak,” said Karl Stewart, global brand director for TOMB RAIDER and Crystal Dynamics. “As a longtime fan of Geocaching, it’s the perfect fit for TOMB RAIDER and to be able to create a series of worldwide Geocaching treasure hunts for TOMB RAIDER is going to be a lot of fun.”

Details on when the treasure hunt will begin seem to be a bit sparse. Perhaps the hunt is already on?

[K-16]

Re: Crystal Dynamics Teams up With Geocaching for Tomb Raider Campaign

Damn... It's been over seven years (2004) since I've heard of the word Geocaching... Thank you Sean Kennedy for teaching me something years before it becomes a popular trend in the future... Again... For the third time in a row.

This is the video (uploaded to Google Video a year after its original release) that taught me what Geocaching is about. That said, there's also other topics so if this is too much into advertising for Sean Kennedy, then ignore this video if you're not a moderator/admin, or delete this link if you are. I made this seperate from my post for that very reason.