After a rather successful experiment with the release of Madden NFL 09, 7-Eleven is ready to dive deeper into the video game retail market. Kotaku probed a 7-Eleven representative to obtain a few interesting facts.
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• Over the next few months, the company will track sales and start to take pre-orders on a number of new titles.
• One out of every two customers owns a gaming system.
• Nearly 3,200 7-Eleven stores had "considerable sales" during the first week of Madden's release
• Roughly 25% of the total sales of Madden happened between Midnight and 1AM
• Starting this month 7-Eleven will start selling seven games with the highest selling potential for the Holiday season
• Some of these games include: WoW: Wrath of the Lich King, Guitar Hero World Tour, Fallout 3, 007: Quantum of Solace, and Gears of War 2
• Stores will soon have a point of purchase signs set up for game sales.
• Games will be available at midnight on the day of release.
This story also ties in heavily with a potential release date for Wrath of the Lich King, as hinted at by a pre-order sales receipt from 7-Eleven. Their system currently has the release date set as November 4 at a cost of $40 (USD) for the expansion. This price and date are identical to the speculative date and price of various online retailers. No official date has been announced yet by Blizzard.• One out of every two customers owns a gaming system.
• Nearly 3,200 7-Eleven stores had "considerable sales" during the first week of Madden's release
• Roughly 25% of the total sales of Madden happened between Midnight and 1AM
• Starting this month 7-Eleven will start selling seven games with the highest selling potential for the Holiday season
• Some of these games include: WoW: Wrath of the Lich King, Guitar Hero World Tour, Fallout 3, 007: Quantum of Solace, and Gears of War 2
• Stores will soon have a point of purchase signs set up for game sales.
• Games will be available at midnight on the day of release.
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