And here it is. This is what you've all been waiting for. The news that Activision is looking to bring a Call of Duty based Web TV series exclusively to Call of Duty Elite subscribers.
Given that the company is looking for some big name celebrities to act in this, it seems likely that the series will be live action. Then again, don't rule out the possibility it will be animated, or all CG, or maybe just all done using in-game assets. Nobody knows for sure yet.
So who here is going to pay for Elite? Show of hands!
"We have engaged some top Hollywood talent to create linear video content that will be exclusive to Elite members. That content is inspired by Call of Duty," Activision Publishing chief executive Eric Hirshberg told Guardian.
Every publisher is interested in keeping brand awareness in full swing year round, and Activision has taken cues from sports broadcasting to deliver Call of Duty fans a drip feed to keep them hooked. "If you're a sports fan, there are lots of ways for you to connect with that hobby, that passion, not just on the day that the games are played, but throughout the week, and we wanted to give [gamers] real entertainment value,” he continued.
Every publisher is interested in keeping brand awareness in full swing year round, and Activision has taken cues from sports broadcasting to deliver Call of Duty fans a drip feed to keep them hooked. "If you're a sports fan, there are lots of ways for you to connect with that hobby, that passion, not just on the day that the games are played, but throughout the week, and we wanted to give [gamers] real entertainment value,” he continued.
Given that the company is looking for some big name celebrities to act in this, it seems likely that the series will be live action. Then again, don't rule out the possibility it will be animated, or all CG, or maybe just all done using in-game assets. Nobody knows for sure yet.
So who here is going to pay for Elite? Show of hands!
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