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While today's meeting with investors from Activision confirmed that Call of Duty 7 (working title) would arrive this year, it's sales forecast was met with some reservations. Activision themselves said that they have "not planned on the same level of success as we enjoyed in 2009" with Modern Warfare 2.
Here is what Activision Publishing CEO, Mike Griffith, had to say about the upcoming Treyarch developed Call of Duty title.
While Activision may not have much faith in their other, non-Infinity Ward Call of Duty developer, the fans can still look for Call of Duty 7 to arrive later this year.
Here is what Activision Publishing CEO, Mike Griffith, had to say about the upcoming Treyarch developed Call of Duty title.
"We've consistsently grown the Call Of Duty franchise revenues year-on-year for the past seven years. We expect to continue our stategy of annualising this franchise opportuntiy. At the same time, we recognise that Modern Wardfare 2 was an unprecedented success, driven in part by the game quality, our retail and marketing execution, and by the relatively friendly competitive environment [at Christmas].
"We expect to have a more difficult competitive environment this year, and therefore we've not planned on the same level of success [with 2010's CoD title] as we enjoyed in 2009. That said, we're still bullish on this year's title, and we do see upside potential if we execute well by engaging the much larger set of consumers who were introduced to the Call Of Duty franchise in 2009."
"We expect to have a more difficult competitive environment this year, and therefore we've not planned on the same level of success [with 2010's CoD title] as we enjoyed in 2009. That said, we're still bullish on this year's title, and we do see upside potential if we execute well by engaging the much larger set of consumers who were introduced to the Call Of Duty franchise in 2009."
While Activision may not have much faith in their other, non-Infinity Ward Call of Duty developer, the fans can still look for Call of Duty 7 to arrive later this year.