Valve hasjust announced the start of their $25 million (USD) ad campaign for Left 4 Dead 2.
As if you weren't already sold on Left 4 Dead 2, more information can be found at the game's official website or you can pre-order the game immediately through Steam and select retailers.
"Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve's history," said Gabe Newell, president of Valve. "Left 4 Dead 2 has consistently run at 300% of Left 4 Dead's numbers."
Last year, Left 4 Dead was the top selling new property for both the Xbox 360 and PC. Sales were driven by strong word of mouth, top reviews, and a $10 million advertising campaign.
"We'll be supporting Left 4 Dead 2's launch with a $25 million campaign," said Doug Lombardi, Valve's vice-president of Marketing. "Left 4 Dead 2 has already set the record for greatest number of pre-orders in our company's history, and we're still over a month out from shipping."
In the USA, the campaign will include Monday Night Football and UFC television broadcasts, roadside billboards, and popular lifestyle and gaming sites.
This year's European plan is also more aggressive than last year's, with television advertising in all the major markets appearing during sports and lifestyle programming, plus strong outdoor investments in more cities, as well as online and print advertising.
"Left 4 Dead 2 is expected to once again exceed everyone's expectations and be an industry best title on PC and Xbox 360 for the year," said David DeMartini, General Manager of EA Partners. "With Left 4 Dead and now Left 4 Dead 2, Valve has created one of today's most compelling video game experiences and leading entertainment franchises."
Last year, Left 4 Dead was the top selling new property for both the Xbox 360 and PC. Sales were driven by strong word of mouth, top reviews, and a $10 million advertising campaign.
"We'll be supporting Left 4 Dead 2's launch with a $25 million campaign," said Doug Lombardi, Valve's vice-president of Marketing. "Left 4 Dead 2 has already set the record for greatest number of pre-orders in our company's history, and we're still over a month out from shipping."
In the USA, the campaign will include Monday Night Football and UFC television broadcasts, roadside billboards, and popular lifestyle and gaming sites.
This year's European plan is also more aggressive than last year's, with television advertising in all the major markets appearing during sports and lifestyle programming, plus strong outdoor investments in more cities, as well as online and print advertising.
"Left 4 Dead 2 is expected to once again exceed everyone's expectations and be an industry best title on PC and Xbox 360 for the year," said David DeMartini, General Manager of EA Partners. "With Left 4 Dead and now Left 4 Dead 2, Valve has created one of today's most compelling video game experiences and leading entertainment franchises."
As if you weren't already sold on Left 4 Dead 2, more information can be found at the game's official website or you can pre-order the game immediately through Steam and select retailers.
Comment