In speaking with The Times, Activision's CEO Bobby Kotick, proclaimed that unless sales of the PlayStation 3 and PSP pick up the company may have to stop supporting the platforms. Activision is urging Sony to cut the cost of the PlayStation 3 in order to attract new owners.
This will certainly be an interesting chain of events if the threats of Activision actually lead to a price reduction for the PS3. Gamers will just have to wait and see as to how this will pan out over the upcoming months.
"I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform. It's expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation," he says.
"They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony." Ask when and he says: "When we look at 2010 and 2011, we might want to consider if we support the console - and the PSP [portable] too."
"They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony." Ask when and he says: "When we look at 2010 and 2011, we might want to consider if we support the console - and the PSP [portable] too."
This will certainly be an interesting chain of events if the threats of Activision actually lead to a price reduction for the PS3. Gamers will just have to wait and see as to how this will pan out over the upcoming months.
Comment