Activision is very confident in the upcoming release of Modern Warfare 2. They're confident to the point that the publisher is already anticipating broken sales records for Modern Warfare 2.
Activision Publishing CEO, Mike Griffith, in speaking with IndustryGamers, made the following forecast.
As of May 2009, Activision has sold over 13 million units of Call of Duty 4: Modern Warfare.
Activision Publishing CEO, Mike Griffith, in speaking with IndustryGamers, made the following forecast.
"We have goals for all of our titles... we fully expect Modern Warfare 2 to be one of, if not THE largest, title in the industry this year.
"When you look at when Modern Warfare 1 was launched in 2007, it had a substantial jump in consumers engaged in the Call of Duty franchise. World at War, which was launched in Holiday 2008, saw that more than a fifth of its purchasers were first time users of the Call of Duty franchise. So all those new purchasers are ready for the Modern Warfare 2 experience because they haven't historically been in the franchise.
"We also look at Modern Warfare 2 and where it's strongest on the next-gen platforms of PS3 and Xbox 360... the installed base from the first Modern Warfare to the second one will be nearly double. So you add all those elements up - the greater installed base of consoles, the greater consumer base that was generated by World at War - all those things suggest that Modern Warfare 2 is set up to be more successful than any other Call of Duty we've launched so far."
"When you look at when Modern Warfare 1 was launched in 2007, it had a substantial jump in consumers engaged in the Call of Duty franchise. World at War, which was launched in Holiday 2008, saw that more than a fifth of its purchasers were first time users of the Call of Duty franchise. So all those new purchasers are ready for the Modern Warfare 2 experience because they haven't historically been in the franchise.
"We also look at Modern Warfare 2 and where it's strongest on the next-gen platforms of PS3 and Xbox 360... the installed base from the first Modern Warfare to the second one will be nearly double. So you add all those elements up - the greater installed base of consoles, the greater consumer base that was generated by World at War - all those things suggest that Modern Warfare 2 is set up to be more successful than any other Call of Duty we've launched so far."
As of May 2009, Activision has sold over 13 million units of Call of Duty 4: Modern Warfare.
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