The Grand Theft Auto IV downloadable content, The Lost and Damned, has reportedly sold over 1 million units since its release. Along the same lines, Call of Duty: World at War's "Map Pack 1" also sold over 1 million units.
To take a recent example, I'm told by a good source (though Rockstar hasn't confirmed) that "Grand Theft Auto IV: The Lost and Damned" has sold around one million units on Xbox Live. That's over $20 million in gross revenue and would be approximately $14 million for Rockstar, if it hadn't already done a $50 million deal for two DLC chapters with Microsoft.
"Call of Duty: World at War" similarly sold a million-plus units of its "map pack 1." That's over $10 million in revenue and more than $7 million forActivision (given the way Bobby Kotick drives deals, I'm willing to bet Activision gets more than the standard 70% from Sony and Microsoft).
To be fair, these figures for Lost and Damned are only from someone's word of mouth. No official figures have been released thus far. In case you were wondering, the main focus of the article at Variety is on how drastically the sales of DLC could impact the NPD research findings every month.
"Call of Duty: World at War" similarly sold a million-plus units of its "map pack 1." That's over $10 million in revenue and more than $7 million forActivision (given the way Bobby Kotick drives deals, I'm willing to bet Activision gets more than the standard 70% from Sony and Microsoft).
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