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Smaller YouTube Partners Get Screwed by New Policy

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  • Smaller YouTube Partners Get Screwed by New Policy

    To those of you who like to upload their videos to YouTube in the hopes of earning a few bucks here or there, this is important to hear. YouTube is about to implement some stricter requirements for being a Partner on the website. Partners, if you don't already know, allow uploaders to place ads on their videos. It helps YouTube to earn some money along with the content creators.

    It was a great way to monetize your work.

    Now, thanks to the work of some real assholes on the platform, YouTube is doing what it does best and is implementing a new system that will really put the screws to smaller channels.

    Before, to become a YouTube Partner, your channel only needed to have 10,000 lifetime views. The new requirements, going into effect today, will require channels to have at least 4,000 hours of watch time in the past year and 1,000 subscribers. As of right now, current Partners that are below this threshold will receive an email informing them of what they need to do in order to stay partnered. If they fail to meet those requirements by February 20, they will lose their Partner status.

    Paul Muret, the VP of Display, Video and Analytics at YouTube expanded upon this new system in a new Google AdWords blog post.
    Of course, size alone is not enough to determine whether a channel is suitable for advertising. We will closely monitor signals like community strikes, spam, and other abuse flags to ensure they comply with our policies. Both new and existing YPP channels will be automatically evaluated under this strict criteria and if we find a channel repeatedly or egregiously violates our community guidelines, we will remove that channel from YPP. As always, if the account has been issued three community guidelines strikes, we will remove that user’s accounts and channels from YouTube.

    This combination of hard-to-game user signals and improved abuse indicators will help us reward the creators who make engaging content while preventing bad actors and spammers from gaming the system in order to monetize unsuitable content. While this new approach will affect a significant number of channels eligible to run ads, the creators who will remain part of YPP represent more than 95% of YouTube's reach for advertisers.

    I get that this system is good for those who try to game the system after a channel ban, but there are better ways of going about this. Instead of doing the sensible thing and grandfathering in all current Partnered channels, YouTube is instead screwing over the little guy. They should do this and then opt to manually remove the ones that necessitated this change in the first place. It's also incredibly demoralizing for those who are just starting out.

    It also does nothing to penalize the larger Partnered channels. It doesn't hurt the Logan Pauls or PewDiePies of the world. It does nothing to punish racists that already have large followings on the platform. They are essentially the reason why this new system was even considered in the first place, but it's the smaller and newer channels that will suffer the most. It also harms the channels that create short form content, such as Vine-like comedy videos (ex: ProZD) or animations that may only be a minute or less in length. Animators already suffered significant blows on YouTube a few years back with the initial change to the watch time requirements.

    This is the same company that has a shoot first, ask questions nearly never policy on their heavily abused DMCA system that automatically sides with the persons or companies issuing the claims. So it should come as no surprise that their solution to this problem is yet another flawed automated system.

    The good news here is that there is a rumor of Amazon starting their own video hosting service to rival YouTube. With any luck this actually comes to fruition.