Bethesda and Three Others Join ESA

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  • Shawn Zipay
    Managing Communities 24/7
    • Apr 2003
    • 69279

    #1

    Bethesda and Three Others Join ESA

    Four companies were added to the ESA today, including Bethesda Softworks. The other three studios are Greybox, Snail Games, and Vantiv.
    Washington, DC – December 15, 2015 – Bethesda Softworks, Vantiv Entertainment Solutions, a business unit of Vantiv, Inc., – (NYSE: VNTV), Greybox and Snail Games have joined the U.S. video game industry trade body, the Entertainment Software Association. These additions bring ESA’s membership to 32 companies and bolster the association’s representation of companies across all platforms.

    “Our newest members are true industry innovators, leading the development of exciting new content and new opportunities to reach and engage consumers,” said Michael D. Gallagher, president and CEO of the ESA. “These highly creative companies represent the broad range of our industry’s offerings, and we look forward to collaborating with them to move our industry forward.”

    Bethesda Softworks, a ZeniMax Media company, is a worldwide publisher of interactive entertainment software. Based in Rockville, Md., Bethesda recently celebrated the successful launch of its award-winning game Fallout 4, which has generated record retail and digital sales across both PC and console platforms. The company’s broad games portfolio also includes DOOM, Dishonored, Quake, Prey, RAGE, Wolfenstein, The Evil Within and The Elder Scrolls franchises.

    “ESA has a long-standing tradition of representing the computer and video game industry at the highest level on important policy issues,” said Robert Altman, chairman and CEO of ZeniMax Media. “We’re proud to join the association that is the leader in promoting the development and growth of the video game industry.”

    Vantiv, a leading provider of payment processing services and related technology solutions for merchants of all sizes, has extended its best-in-class payments platform to also focus on segments within the entertainment industry through the business unit, Vantiv Entertainment Solutions, including serving the video game industry’s rapid expansion across digital platforms. Vantiv focuses its efforts on integrating the latest payment technologies for a variety of entertainment markets, including digital games, with the goal of simplifying payments innovation and enhancing consumer experiences. Vantiv Entertainment’s diverse solutions include payments processing, security, integrated partnerships, as well as data and analytics.

    “The entertainment world is constantly evolving,” said Joe Pappano SVP and managing director of Vantiv Entertainment Solutions. “As an ESA member, we know we’ll be at the forefront of important and pivotal policy issues, and we’re proud to stand with other members to advance our industry.”

    Grey Box is a new video game publishing brand. Championing the ideas that video games are an influential art form and players should be treated as sophisticated consumers, Grey Box aims to set a unique standard for quality in interactive entertainment.

    “ESA has an outstanding reputation for supporting its members,” said Matt Ballesteros, CEO of Six Foot, stewards of the Grey Box brand. “We look forward to collaborating with them and our fellow member companies to shape our industry’s future.”

    Snail Games has been a pioneer in the digital technology and entertainment industry since its founding in 2000. The company has developed and published over 50 digital products, providing entertainment to 85 million users in over 100 countries and regions. Their popular titles include Age of Wushu, Taichi Panda and Black Gold.

    “ESA provides valuable counsel and leadership for the video game industry,” said Hai Shi, President of Snail Games USA. “Their expertise covers a myriad of issues faced by our industry in today’s complex business and policy environment, and we are excited to bring our voice to the table on these important issues.”
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