SOE Integrates Wikia Community Into EverQuest Next Launch Plans

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  • Shawn Zipay
    Managing Communities 24/7
    • Apr 2003
    • 69279

    #1

    SOE Integrates Wikia Community Into EverQuest Next Launch Plans

    Sony Online Entertainment and Wikia are teaming up to not only offer fans of EverQuest Next the most comprehensive resource for the game but also provides to them the opportunity to make the resource as great as possible.
    To help build fan engagement and awareness for the title, Wikia introduced the EverQuest Next Official Community at SOE Live where members recieved exclusive content and access including, early release images, chats with EverQuest Next game developers, frequently updated blogs from the community managers and much more.

    The Lab will serve as the starting place for long lead activations and custom co-development programs and will kick off with members from Wikia's Stars program. Established in 2012, Wikia Stars are a select group of individuals from around the world who are being acknowledged for their exceptional leadership and influence within their individual communities. Demand for the program is strong; by the end of the year Wikia anticipates involvement from over 100 fan leaders with profound skills in various areas such as content creation, social media, community administration, design, code and overall ingenuity. They will lend their expertise to brands on an array of projects, from the early development stages to the actual product launch. Stars in The Lab will create the foundation for other fans to engage in future phases. In order to do so, Stars will receive access to exclusive assets, information and talent provided by the partnering group. At the outset, the program will focus on Wikia's avid gaming community, but will eventually extend to its rapidly growing entertainment and lifestyle communities.

    You can see the humble beginnings of the Wikia page for EverQuest Next for yourself.
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