You probably won't care too much about this if you aren't a fan of football (soccer to those of us in the States), but F.C. Barcelona announced today that they have entered into a three-year partnership with EA Sports. This partnership will give EA Sports the exclusive rights to include the soccer club in future games.
EA Sports and F.C. Barcelona will develop a "range of interactive activities to entertain and engage fans both at Camp Nou and around the world." There will also be some EA Sports Dugout areas at select home games so that fans can play some EA Sports titles.
“Joining a world class soccer club like Barcelona as an Official Club Partner is a fantastic opportunity for EA SPORTS and our fans,” said Matt Bilbey, Senior Vice President and Group General Manager, EA SPORTS. “We will create a deeper connection with their passionate, global fan base, and use our games as a platform to engage supporters all around the world for years to come.”
EA Sports and F.C. Barcelona will develop a "range of interactive activities to entertain and engage fans both at Camp Nou and around the world." There will also be some EA Sports Dugout areas at select home games so that fans can play some EA Sports titles.
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