#1ReasonWhy Shines Light on Sexism in the Gaming Industry

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  • Shawn Zipay
    Managing Communities 24/7
    • Apr 2003
    • 69064

    #1

    #1ReasonWhy Shines Light on Sexism in the Gaming Industry

    For the past 24 hours or so, a Twitter hashtag, #1ReasonWhy, has been used to explain why there are not many women in the gaming industry. It has been used to highlight personal examples provided by both women and men who have observed or been a part of sexist actions or words. The main focus has been on women in the gaming industry.

    The personal stories run the range from harassment to being mistaken for a male colleague's secretary to being groped at trade shows to everything else in between. There are simply too many intriguing Tweets to see here, but PC Gamer has shone a spotlight on a few of the more notable encounters.
    Tara Brannigan, Popcap’s Community Marketing Manager, stated that, “I busted my ass to get a promotion. First response to it happening was that I only got it because I ‘have nice tits’.” And Caryn Vainio recounts the abuse she’s faced in pursuing her career. “Because I’ve been called a bitch, a whore, a cunt, fat, and a lesbian for playing and wanting to make games.”

    Filamena also revealed that, as a woman, she faces assumptions from clients as to what she can and can’t do. “When I get freelancing work, I’m told ‘don’t do the mechanics, we’ll handle that.’ I’m lazy for not resisting that.” The composer Laura Shigihara, whose music appears in Plants vs. Zombies and To The Moon, confirms that “no matter how much music I compose, arrange, and produce, people still consistently assume all I do is sing.” (...)

    The received opinion that the gaming audience is predominantly male (and hormonally childish) is clearly still a factor in the games that are being developed. According to Jane McGonigal, “there’s not enough investment in AAA games about something other than war, cowboys, football, cars. Sorry, but it’s true.” Gas Powered Games’ Sarah Grissom noted that “the metrics team was shocked to discover that girls liked our game at all. Weren’t even trying for that ‘demographic’”

    It’s an attitude that must be difficult to shift when the loudest voices on the internet can also be the most aggressive and disturbing. Ashly Burch, the creator of the web series Hey Ash, Whatcha Playin’?, says “Because I am confronted with rape or violence in the comments section of Hey Ash videos.” And only recently, Anita Sarkeesian received death threats in response to her Kickstarting a video series that explored gender tropes in games.

    Two new hashtags have popped up in the wake of last night. #1ReasonMentor is being used to provide advice to those struggling with sexism and #1ReasonToBe allows those in the industry inform others that working in the game industry isn't always terrible and full of sexist remarks.

    (via PC Gamer)
  • Koin-Koin
    Member
    • Jan 2010
    • 70

    #2
    Not really surprising that such behaviours occur in the game industry.

    I'm a bit more surprised that one of the main reasons provided is the "childish of gamers". I would have put the fact that the industry heirs a lot from the the previous entertainment industries as the movie one as a lot of money bringer are coming from it, thus bringing also the bad habits that are (maybe) considered "normal" there.

    The biggest surprise, and probably the good news in the end, is that it is suddenly making so much noise. At least, there is still enough "normal" people in the industry to raise against and smart enough to use the new communications tools.

    Comment

    • cikame
      Member
      • Jun 2011
      • 1799

      #3
      So go ahead and make your AAA funded game which isn't marketed towards males 18-30, i'm sure that's not 90% of the hardcore gaming industry.

      Comment

      • DunkinSPE
        OT's Daddy Warbucks
        • Aug 2006
        • 452

        #4
        Actually the demographics aren't always that cut and dry. I remember 10+ years ago when Maxis first launched the Sims Franchise. The demographics on that game alone made the industry rethink a lot of marketing and game designs. Honestly, if you look at the number of studio's out there making layoffs it's probably not a bad idea to look at other potential markets to expand into that aren't being addressed.
        "We're all very different people. We're not Watusi. We're not Spartans. We're Americans, with a capital 'A', huh? You know what that means? Do ya? That means that our forefathers were kicked out of every decent country in the world. We are the wretched refuse. We're the underdog. We're mutts! Here's proof: his nose is cold! But there's no animal that's more faithful, that's more loyal, more loveable than the mutt." -John Winger (Bill Murray) Stripes

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