To say that the launch of Halo 4 was a success, might be a bit of an understatement. In the first day alone, the game earned $220 million in sales. Tomorrow, the game will have been on sale for a week and estimates place the figures at about $300 million in sales.
Loosely translated, that will mark the biggest launch in the history of Halo, with total sales of the entire series topping $3.38 billion.
Though it seems odd to compare a movie to a game, given how the game retails for at least $60, while a ticket is much less.
Halo 4's prequel films, Forward Unto Dawn, were viewed more than 46 million times thus far.
Loosely translated, that will mark the biggest launch in the history of Halo, with total sales of the entire series topping $3.38 billion.
In a year when Hollywood is rolling out its biggest blockbusters, one video game has eclipsed them all. "Halo 4" is on track to reach $300 million in global sales in the first week, making it the biggest "Halo" launch in history and the biggest entertainment launch of the year to date. In the first 24 hours of its release, "Halo 4" garnered more than $220 million worldwide, eclipsing the record for the biggest day-one opening in U.S. box office history, "Harry Potter and the Deathly Hallows: Part 2," and the biggest movie of 2012, "The Avengers" – based on U.S. sales alone.
Though it seems odd to compare a movie to a game, given how the game retails for at least $60, while a ticket is much less.
"We're thrilled that 'Halo 4' has emerged as the biggest U.S. entertainment launch of the year," said Phil Spencer, corporate vice president of Microsoft Studios. "Thanks to the millions of fans worldwide who helped make this another record-breaking launch for the 'Halo' franchise, 'Halo 4' is kicking off a strong holiday season and has become the must-have blockbuster experience of the year."
"Consumer demand and excitement for 'Halo 4' is even greater than we anticipated," said Tony Bartel, GameStop president. "Day-one sales of 'Halo 4' make it the biggest 'Halo' launch in GameStop history and the biggest game launch on any platform so far this year in our stores."
"Consumer demand and excitement for 'Halo 4' is even greater than we anticipated," said Tony Bartel, GameStop president. "Day-one sales of 'Halo 4' make it the biggest 'Halo' launch in GameStop history and the biggest game launch on any platform so far this year in our stores."
Halo 4's prequel films, Forward Unto Dawn, were viewed more than 46 million times thus far.
Comment