EA Sports Donates $500,000 of In-Game Ads to Movember Initiative

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  • Shawn Zipay
    Managing Communities 24/7
    • Apr 2003
    • 69279

    #1

    EA Sports Donates $500,000 of In-Game Ads to Movember Initiative


    EA Sports has waived the fee for ads supporting the Movember cause across their sports releases. They are offering up $500,000 worth of in-game advertising for free.

    A tradition going for several years now, Movember is a charity cause to raise awareness and funding for cancer research by the Prostate Cancer and LiveStrong foundations.

    Basically, you grow a mustache to show your support. You also donate money.
    Movember is all about bringing back the moustache, having fun and doing it for a serious cause; men's health, specifically prostate cancer and male mental health. Mo Bros commit to growing a moustache for the 30 days of Movember, and in doing so become walking and talking billboards for the cause. The moustache is our ribbon, the symbol by which we generate conversations, awareness and raise funds for men's health.

    Whilst the growing of Mo's is limited to the guys, Mo Sistas play a vital role in the success of Movember by raising funds and awareness, letting Mo Bros know how fantastic their Mo’s are and, most importantly, encouraging the men in their lives to be aware and take care of their health.

    There are many ways in which you can get involved with Movember. You can register as a Mo Bro or Mo Sista and raise funds and awareness yourself or donate to someone you know who is participating. You can also attend various events such as Gala Partés and Mo Parties or host your own event in honor of Movember.

    It's for a really great cause and it's been growing in popularity now with each new year. For more information, check out Movember.com for more details and to see how you can donate and help out.

    (via EA Sports)
  • Stev0esque
    5t3v0 (I miss leetspeech)
    • Feb 2008
    • 6786

    #2
    *Salutes Ron Swanson*

    Speaking of which, I really need to catch up on that show.

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