Fans also continued to play Madden NFL 13 in record numbers. In the first week following retail launch, there was a 31 percent increase in the number of online games played year over year with more than 24M contests recorded. That’s the equivalent of a staggering 47,000 NFL regular seasons in just seven days, and, on Labor Day alone, an average of 3,000 Madden NFL 13 games were started every minute.
In addition, Daily Average User (DAU) rates on HD consoles have increased 14 percent over last year, shattering previous franchise records.
Among the additional notable accomplishments for Madden NFL 13 in its first week at retail:
• There were more than 1.4M fans who connected online last week.
• There were more than 702K unique visitors to the enhanced Madden Ultimate Team mode. Fans opened more than 2.6M packs and competed in more than 2.2M challenges.
• There were more than 1.3M unique visitors to Madden NFL Facebook page and 450K Madden mentions on Twitter.
In addition, Daily Average User (DAU) rates on HD consoles have increased 14 percent over last year, shattering previous franchise records.
Among the additional notable accomplishments for Madden NFL 13 in its first week at retail:
• There were more than 1.4M fans who connected online last week.
• There were more than 702K unique visitors to the enhanced Madden Ultimate Team mode. Fans opened more than 2.6M packs and competed in more than 2.2M challenges.
• There were more than 1.3M unique visitors to Madden NFL Facebook page and 450K Madden mentions on Twitter.
Madden NFL 13 is available now on the Xbox 360, PlayStation 3, Wii, and Vita platforms.