Ubisoft's Assassin's Creed III and Rock the Vote have partnered up to bring the United States the "Ignite the Registration" initiative. Yes, Ubisoft is going to use a videogame set in the Revolutionary War to get people to vote.
Look for Assassin's Creed III on October 30. Look here for more information on the Art of the Assassin.
Sharing Rock the Vote’s passion for art, Ubisoft is unveiling “Art of the Assassin,” a traveling exhibit that showcases original Assassin’s Creed III-inspired works from some of today’s most distinguished contemporary artists. The nationwide tour premieres this Thursday at Los Angeles’ 525 DTLA Gallery with works by Ariel Erestingcol, Artek, Dual Forces, Justin Bartlett, Mark Dean Veca, Racecar 13, Dora Drimalas, Thank You X and Brian Flynn. The tour concludes at the end of October with an auction that gives consumers a chance to can bid on the exclusive works, with proceeds going directly to Rock the Vote.
Additionally, Rock the Vote’s legendary Road Trip which brings musical performances and voter registration to colleges nationwide, will benefit this year from a special Assassin’s Creed III activation that will provide students and young voters a chance to experience the game before its October 30 launch.
Additionally, Rock the Vote’s legendary Road Trip which brings musical performances and voter registration to colleges nationwide, will benefit this year from a special Assassin’s Creed III activation that will provide students and young voters a chance to experience the game before its October 30 launch.
“There are several parallels between Assassin’s Creed III and Rock the Vote – from our common fan base to our shared platform of patriotism – but above all, this partnership is about giving young people a chance to be heard,” said Tony Key, senior vice president of sales and marketing, Ubisoft. “Just as 18th century Americans stood together to fight for freedom and democracy, we’re inspired by Rock the Vote’s ability to unite and empower generations of young people and we’re honored to help the organization carry on the tradition.”
“Partnering with Assassin’s Creed III provides us with an opportunity to engage a large and influential group of young people,” said Heather Smith, president of Rock the Vote. “If we can inspire just a small percentage of Assassin’s Creed fans to become more active in the upcoming election, we’ll no doubt be on our way to achieving our goal of registering 1.5 million voters.”
“Partnering with Assassin’s Creed III provides us with an opportunity to engage a large and influential group of young people,” said Heather Smith, president of Rock the Vote. “If we can inspire just a small percentage of Assassin’s Creed fans to become more active in the upcoming election, we’ll no doubt be on our way to achieving our goal of registering 1.5 million voters.”
Look for Assassin's Creed III on October 30. Look here for more information on the Art of the Assassin.
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