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The kerfuffle over the ending to Mass Effect 3 just seems to keep picking up a fresh head of steam. Today, a blog post on the Better Business Bureau's website states that BioWare did indeed falsely advertise their game.
The issue stems directly from how the game was marketed. Specifically, bullet points listed on the Mass Effect website serve as the point of argument here.
Here is what the BBB had to say about this.
They do remark that the second bullet point is not so clear cut and is very much open to interpretation.
The issue stems directly from how the game was marketed. Specifically, bullet points listed on the Mass Effect website serve as the point of argument here.
• “Experience the beginning, middle, and end of an emotional story unlike any other, where the decisions you make completely shape your experience and outcome”.
• “Along the way, your choices drive powerful outcomes, including relationships with key characters, the fate of entire civilizations, and even radically different ending scenarios.”
• “Along the way, your choices drive powerful outcomes, including relationships with key characters, the fate of entire civilizations, and even radically different ending scenarios.”
Here is what the BBB had to say about this.
The issue at stake here is, did Bio Ware falsely advertise? Technically, yes, they did. In the first bullet point, where it states “the decisions you make completely shape your experience”, there is no indecision in that statement. It is an absolute.
They do remark that the second bullet point is not so clear cut and is very much open to interpretation.