Remember how both Microsoft and EA downplayed just how bad the situation was with people having their Xbox Live accounts stolen and used to purchase tons of Marketplace items? Well, it turns out that EA did pretty damn well for themselves with FIFA 12 thanks to a huge increase in the FIFA Ultimate Team DLC! Well isn't that just amazing.
That's right sports fans, they're expecting next year to be even bigger. Now would probably be a good time to remove your credit cards OFF of your Xbox Live accounts. Keep in mind that even people who haven't even played FIFA 12 had their accounts hijacked and their credit cards used to purchase DLC for FIFA Ultimate Team. A little food for thought.
"The innovation that makes this franchise so unique is FIFA Ultimate Team," President of EA Labels Frank Gibeau said yesterday on a call with investors. "In just three months, FIFA Ultimate Team generated $39 million in microtransactions. That's 69 percent more than it generated in the same period last year."
Chief Financial Officer Eric Brown added, "To put some rough numbers on this, if we compare the total digital revenue from FIFA 11 Ultimate Team to what we expect from FIFA 12 Ultimate Team in this fiscal year, we're looking to see a 25 percent increase franchise to franchise. The overall package goods units sold is not increasing by 25 percent year over year, so we are expanding by a decent margin the microtransaction revenue per user of FIFA."
Chief Financial Officer Eric Brown added, "To put some rough numbers on this, if we compare the total digital revenue from FIFA 11 Ultimate Team to what we expect from FIFA 12 Ultimate Team in this fiscal year, we're looking to see a 25 percent increase franchise to franchise. The overall package goods units sold is not increasing by 25 percent year over year, so we are expanding by a decent margin the microtransaction revenue per user of FIFA."
That's right sports fans, they're expecting next year to be even bigger. Now would probably be a good time to remove your credit cards OFF of your Xbox Live accounts. Keep in mind that even people who haven't even played FIFA 12 had their accounts hijacked and their credit cards used to purchase DLC for FIFA Ultimate Team. A little food for thought.