The long-standing gaming magazine, GamePro, is going the way of the Dodo. The monthly print magazine turned quarterly publication (back in July) is now going to print no more issues and its website will also be shutting down on December 5th. The last quarterly issue (November) of GamePro was the last issue to ever be printed.
GamePro began back in May of 1989 as a print magazine. It began its online presence in the middle of 1996. The magazine was easily the top read magazine in its prime, sharing a piece of the action with EGM. Just another sad day when a once great print publication no longer has a place in this largely digital world.
An IDG spokesman told IndustryGamers that the ad dollars just weren't there, and unfortunately layoffs of staff are being implemented - the spokesman declined to tell us how many were being let go.
With the magazine and website business no longer running, GamePro Media is "refocusing its US business exclusively on its growing custom publishing and solutions business." This decision was made by Mike Kisseberth, who heads up IDG's Consumer and Small Business media group, which includes PCWorld, Macworld, and GamePro Media. GamePro Custom Solutions will be led by current GamePro President, Marci Yamaguchi Hughes.
So what does this entail? Basically, it means GamePro will work on creating custom content for vendors and events, like last E3's daily. As for an editorial team, it would appear that PC World in the US will be the focus going forward.
"Fans of GamePro online will be able to access the latest games news, reviews, and 'how-tos' from the PCWorld editorial team. Visitors to gamepro.com will be redirected to the PCWorld GamePro channel on pcworld.com," the company stated.
“The U.S. editorial and business staff worked hard to earn a passionate, loyal following for GamePro and I am grateful for their dedication and hard work over the years,” said Kisseberth. “GamePro, like all businesses, must keep up with industry changes and economic realities. Marci and her colleagues have tremendous expertise in the games arena, and now they will be putting that knowledge to work for the brands that gamers love. Look for GamePro Custom Solutions to be blazing new trails in online branding for the game industry, providing gamers with deeper, richer interactions with the companies and titles they most want to know about.”
With the magazine and website business no longer running, GamePro Media is "refocusing its US business exclusively on its growing custom publishing and solutions business." This decision was made by Mike Kisseberth, who heads up IDG's Consumer and Small Business media group, which includes PCWorld, Macworld, and GamePro Media. GamePro Custom Solutions will be led by current GamePro President, Marci Yamaguchi Hughes.
So what does this entail? Basically, it means GamePro will work on creating custom content for vendors and events, like last E3's daily. As for an editorial team, it would appear that PC World in the US will be the focus going forward.
"Fans of GamePro online will be able to access the latest games news, reviews, and 'how-tos' from the PCWorld editorial team. Visitors to gamepro.com will be redirected to the PCWorld GamePro channel on pcworld.com," the company stated.
“The U.S. editorial and business staff worked hard to earn a passionate, loyal following for GamePro and I am grateful for their dedication and hard work over the years,” said Kisseberth. “GamePro, like all businesses, must keep up with industry changes and economic realities. Marci and her colleagues have tremendous expertise in the games arena, and now they will be putting that knowledge to work for the brands that gamers love. Look for GamePro Custom Solutions to be blazing new trails in online branding for the game industry, providing gamers with deeper, richer interactions with the companies and titles they most want to know about.”
GamePro began back in May of 1989 as a print magazine. It began its online presence in the middle of 1996. The magazine was easily the top read magazine in its prime, sharing a piece of the action with EGM. Just another sad day when a once great print publication no longer has a place in this largely digital world.
Comment