New products from Mad Engine, Philcos, Diamond Select, Hollywood Collectibles, Mad Catz, and UDON highlight the new merchandise lineup from Marvel Entertainment that is targeted towards the gaming crowd.
As one of the most successful videogame franchises in history, Marvel vs. Capcom has enthralled millions by combining the most popular Super Heroes from the Marvel Universe, including Captain America, Iron Man, Thor and Wolverine, with the most memorable characters from videogame developer Capcom, such as Ryu, Chris Redfield, Wesker and Akuma. Marvel and Capcom collaborated on six videogame titles from 1994-2000, including X-Men: Children of the Atom, Marvel Super Heroes, X-Men vs. Street Fighter, Marvel Super Heroes vs. Street Fighter, Marvel vs. Capcom: Clash of Super Heroes and Marvel vs. Capcom 2: New Age of Heroes. After a decade of demand, Marvel vs. Capcom made its highly anticipated return last month with the debut of Marvel vs. Capcom 3: Fate of Two Worlds on Xbox 360 and PlayStation 3, featuring all-new characters and enhanced gameplay.
The foundation of the Marvel vs. Capcom licensing program encompasses the following products and partners:
- Mad Engine, Inc. will develop apparel featuring t-shirts and sweatshirts emblazed with the Marvel Super Heroes and Capcom characters. Product is currently available at Hot Topic stores nationwide.
- Philcos Enterpriser Limited has signed on to produce a line of t-shirts and sweatshirts available this April exclusively in Canada at various retailers including HMV, Spencer Gifts, Blockbuster and Winners. This July, Sears will also carry a youth line in stores.
- Diamond Select Toys and Collectibles, LLC will release Marvel vs. Capcom Minimates. The two-pack set will be available at Toys“R”Us stores and comic/specialty stores beginning this August.
- Hollywood Collectibles Group will debut high-end collectible statue sets inspired by the legendary characters featured in Marvel vs. Capcom 3. Each set will include one character from each Universe. Product will be available September 2011 through Diamond Distribution and www.hollywood-collectibles.com.
- Mad Catz Inc. released its Marvel® Vs. Capcom® 3: Fate of Two Worlds - Arcade FightStick: Tournament Edition, for the Xbox® 360 video game and entertainment system and the PlayStation® 3 computer entertainment system, currently available exclusively through http://store.gameshark.com/ and http://shop.capcom.com/.
- UDON will unveil a beautiful art book this summer featuring a compilation of existing Marvel vs. Capcom imagery along with all-new commissioned art from renowned comic artists.
“Fans have been clamoring to get their hands on all things Marvel vs. Capcom so we wanted to unveil a merchandise program that took their gaming experience to a whole new level,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. “Our partners are creating exciting product lines that accurately reflect the action-packed match-ups between these legendary characters featured in Marvel vs. Capcom 3 that fans will love.”
The foundation of the Marvel vs. Capcom licensing program encompasses the following products and partners:
- Mad Engine, Inc. will develop apparel featuring t-shirts and sweatshirts emblazed with the Marvel Super Heroes and Capcom characters. Product is currently available at Hot Topic stores nationwide.
- Philcos Enterpriser Limited has signed on to produce a line of t-shirts and sweatshirts available this April exclusively in Canada at various retailers including HMV, Spencer Gifts, Blockbuster and Winners. This July, Sears will also carry a youth line in stores.
- Diamond Select Toys and Collectibles, LLC will release Marvel vs. Capcom Minimates. The two-pack set will be available at Toys“R”Us stores and comic/specialty stores beginning this August.
- Hollywood Collectibles Group will debut high-end collectible statue sets inspired by the legendary characters featured in Marvel vs. Capcom 3. Each set will include one character from each Universe. Product will be available September 2011 through Diamond Distribution and www.hollywood-collectibles.com.
- Mad Catz Inc. released its Marvel® Vs. Capcom® 3: Fate of Two Worlds - Arcade FightStick: Tournament Edition, for the Xbox® 360 video game and entertainment system and the PlayStation® 3 computer entertainment system, currently available exclusively through http://store.gameshark.com/ and http://shop.capcom.com/.
- UDON will unveil a beautiful art book this summer featuring a compilation of existing Marvel vs. Capcom imagery along with all-new commissioned art from renowned comic artists.
“Fans have been clamoring to get their hands on all things Marvel vs. Capcom so we wanted to unveil a merchandise program that took their gaming experience to a whole new level,” said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. “Our partners are creating exciting product lines that accurately reflect the action-packed match-ups between these legendary characters featured in Marvel vs. Capcom 3 that fans will love.”