R.I.P. Guitar Hero (2005-2011) and True Crime; Layoffs at Activision

[Shawn Zipay]

Activision has killed off future plans for more Guitar Hero titles due to abysmal sales of Warriors of Rock and the current lack of "mass appeal" for music titles in general.

Back in December, plans were still full steam ahead for future Guitar Hero titles, as noted by Activision Publishing CEO, Eric Hirshberg.

"I think that we would be foolish to not try and build on the strength of the Guitar Hero brand, because as you said, it's a pretty strong brand with great recognition and great likability, and there's a lot to work with there."

Freestyle Games was also hit by layoffs today at the hand of Activision. Freestyle Games is the studio behind DJ Hero. And there are unconfirmed reports that Vicarious Visions, another Activision owned developer, were also hit with layoffs today.

The open world title, True Crime: Hong Kong, has also been canned by Activision. It was in development and slated for release later this year.

[MrChris_CJ]

Re: R.I.P. Guitar Hero (2005-2011) and True Crime; Layoffs at Activision

well they dug themselves that hole

I hope they realise that if they force say CoD into the ground as well

then their revenue stream is ****ed

[CptainCrunch]

Re: R.I.P. Guitar Hero (2005-2011) and True Crime; Layoffs at Activision

well they dug themselves that hole

I hope they realise that if they force say CoD into the ground as well

then their revenue stream is ****ed

Oh no, they also announced a new studio named Beachead that will be working on a new "Call of Duty" project. The reports are vague right now on what exactly this studio is suppose to be doing.

That horse is still breathing.

Crunch

[Shawn Zipay]

Plus I'm sure the giant pile of cash being pulled in from the Blizzard side of things means Activision doesn't have a damn thing to worry about.