Ruh-roh, it seems like Ubisoft is going to be moving away from creating new gaming IP's and is instead going to focus more on AAA quality titles.
Alain Corre, the European Managing Director at Ubisoft stated that non-AAA titles are just not profitable enough for the developer any more.
While you may be thrilled to hear that a development studio is going to try and cut back on "shovelware" it should be noted that this also indicates that a lot more sequels to established Ubisoft titles will become more of the norm.
Alain Corre, the European Managing Director at Ubisoft stated that non-AAA titles are just not profitable enough for the developer any more.
"The games that are not triple-A are not profitable anymore," said Corre.
Ubisoft will also begin focusing on the larger franchises as opposed to new IP. Corre said that "we concentrate more on key franchises, because that's what the market wants – something new with huge quality production behind it. The market is not supporting the full range of product that it used to anymore." He said that Ubisoft's upcoming RUSE may be the last original IP until the new set of home consoles.
He said that Ubisoft were "cautious" about introducing new brands because of the risk involved in development and marketing. "You cannot be 100 per cent sure the target audience you'd expect, which is needed for the comeback on the investment," said Carre.
Ubisoft will also begin focusing on the larger franchises as opposed to new IP. Corre said that "we concentrate more on key franchises, because that's what the market wants – something new with huge quality production behind it. The market is not supporting the full range of product that it used to anymore." He said that Ubisoft's upcoming RUSE may be the last original IP until the new set of home consoles.
He said that Ubisoft were "cautious" about introducing new brands because of the risk involved in development and marketing. "You cannot be 100 per cent sure the target audience you'd expect, which is needed for the comeback on the investment," said Carre.
While you may be thrilled to hear that a development studio is going to try and cut back on "shovelware" it should be noted that this also indicates that a lot more sequels to established Ubisoft titles will become more of the norm.
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