Just announced, the NBA and Square Enix are partnering up for a new promotion of Final Fantasy XIII during the upcoming NBA All-Star Celebrity Game.
The NBA All-Star Celebrity Game will tip-off on February 12 at 7PM (EST).
"As the presenting partner of the NBA All-Star Celebrity Game, FINAL FANTASY XIII will have prominent exposure throughout Center Court at NBA All-Star Jam Session presented by Adidas, where the game will be played. The role-playing videogame, which features futuristic characters and gameplay, will receive significant presence during the broadcast on ESPN, which will televise the NBA All-Star event for the sixth consecutive year. There will also be a dedicated FINAL FANTASY XIII area at NBA All-Star Jam Session where fans will be able to preview the videogame, which will be available for both PlayStation 3 and the Xbox 360 on March 9, 2010."
The NBA All-Star Celebrity Game will tip-off on February 12 at 7PM (EST).