EA Looking to "Take On" Modern Warfare
Posted at kotaku.com:
Now I know this is not really a surprise to anyone. We know EA has been trying out different things. We also know that prone and lean are being removed from Bad Company 2. Games are being developed for consoles first. It has also been confirmed that no mod tools will be available for BC2.
With the hype of Modern Warfare 2, will EA be able to go back to being top FPS or will they lose themselves in trying? Is all this "take on" talk hype for the games? Is Bad Company 2 really a first attack and, if so, what others are there and why does it take so many? Is EA taking the same tactics from the Activision playbook? Finally, could this competition help the games or hurt them?
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Right now, Modern Warfare is top of the war shooter hill. The game's publisher Activision stands atop that hill — a hill rival companies like Electronic Arts are eager to climb.
"In March we will launch Battlefield: Bad Company 2, which is our first strong attack on Call Of Duty," EA Europe boss Jens Uwe told MCV Magazine. "The shooter space is one we don't want to give up. It's an important genre and we were the number one. So we are certainly working on how we can get that crown back and Battlefield: Bad Company 2 is an important product in that context."
According to Uwe, "If any of our studios can take on Modern Warfare, then it's DICE." Known for the Battlefield series, EA Digital Illusions Creative Entertainment AB (EA DICE) is a Swedish video game developer owned by Electronic Arts.
<!--more--> "In March we will launch Battlefield: Bad Company 2, which is our first strong attack on Call Of Duty," EA Europe boss Jens Uwe told MCV Magazine. "The shooter space is one we don't want to give up. It's an important genre and we were the number one. So we are certainly working on how we can get that crown back and Battlefield: Bad Company 2 is an important product in that context."
According to Uwe, "If any of our studios can take on Modern Warfare, then it's DICE." Known for the Battlefield series, EA Digital Illusions Creative Entertainment AB (EA DICE) is a Swedish video game developer owned by Electronic Arts.
Now I know this is not really a surprise to anyone. We know EA has been trying out different things. We also know that prone and lean are being removed from Bad Company 2. Games are being developed for consoles first. It has also been confirmed that no mod tools will be available for BC2.
With the hype of Modern Warfare 2, will EA be able to go back to being top FPS or will they lose themselves in trying? Is all this "take on" talk hype for the games? Is Bad Company 2 really a first attack and, if so, what others are there and why does it take so many? Is EA taking the same tactics from the Activision playbook? Finally, could this competition help the games or hurt them?
Source
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