Beating out the previous record holder of Grand Theft Auto IV, Modern Warfare 2 has appeared on the scene in a big way. In just one day of sales, MW2 managed to move 4.7 million units and accumulate $310 million for Infinity Ward. These figures are just for sales in the UK and United States alone.
Comparably, "Transformers: Revenge of the Fallen," the top pic of the year at the box office and on DVD, opened with $220 million in its first weekend, and sold 7.5 million DVD and Blu-rays, in its first week. "Harry Potter and the Half-Blood Prince" still has the top opening weekend of any pic to date with a $394 million worldwide haul.
The strong performance for "Modern Warfare 2," released Tuesday, should provide the videogame industry with a much needed boost as it heads into the holiday season, given that the overall biz is down for the year. October sales figures will be announced later today.
The games biz likes to set benchmarks to beat, and Activision's very vocal topper Bobby Kotick had spent months touting the potential for "Modern Warefare 2" to topple previous records not just for a game, but "any media."
Rockstar Games' "Grand Theft Auto IV" had broken previous industry records when it bowed in 2008, selling 3.7 million units on its first day, and generating more than $500 million in revenue by the end of its first week, from 6 million units sold worldwide.
Before that, Microsoft's "Halo 3" had set the number to beat in 2007 with 3.3 million units in 24 hours and $300 million in its first week.
In the UK alone, GTA 4 sold 631,000 units in its first day while Modern Warfare 2 sold a whopping 1.2 million units in the same span of time. Predictions place sales of Modern Warfare 2 in the 12 million unit range by the end of the year.
The strong performance for "Modern Warfare 2," released Tuesday, should provide the videogame industry with a much needed boost as it heads into the holiday season, given that the overall biz is down for the year. October sales figures will be announced later today.
The games biz likes to set benchmarks to beat, and Activision's very vocal topper Bobby Kotick had spent months touting the potential for "Modern Warefare 2" to topple previous records not just for a game, but "any media."
Rockstar Games' "Grand Theft Auto IV" had broken previous industry records when it bowed in 2008, selling 3.7 million units on its first day, and generating more than $500 million in revenue by the end of its first week, from 6 million units sold worldwide.
Before that, Microsoft's "Halo 3" had set the number to beat in 2007 with 3.3 million units in 24 hours and $300 million in its first week.
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