Gamesutra has received exclusive OTX data that states the return of the "Call of Duty" brand name has indeed improved Modern Warfare 2's anticipation rating. Check it out:
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While Halo 3: ODST continues to have a "commanding lead" in purchase intent over all forthcoming video games, Modern Warfare 2's placing surged, with the Call Of Duty name re-addition "contributing" to the shift, according to OTX data provided exclusively to Gamasutra.
The regularly compiled chart, which surveys U.S. gamers on titles they are interested in pre-ordering or buying, as well as their knowledge of the game, saw New Super Mario Bros Wii and God Of War III continuing their stints in second and third place respectively.
The rest of the "purchase intent" top five for forthcoming games saw some notable rankings movement, with Call of Duty: Modern Warfare 2 and Left 4 Dead 2 replacing Final Fantasy XIII and Assassin’s Creed 2 at numbers four and five.
As for Modern Warfare 2, OTX recently noted that consumer awareness levels for the game dropped 20 percent after apparent indication that the Call Of Duty name would be omitted. However, with the game's box retaining the CoD brand, it appears that retail consumers, at least, will be aware of the game's connection to the franchise.
The confirmation of the "Call of Duty" branding on Modern Warfare 2's box art -- and the re-addition of this part of the name to the survey -- halfway through OTX's data period for these charts "undoubtedly contributed to the positive movement," the firm added, expecting both awareness and purchase intent surrounding the title to further rise next month.
Separately to branding discussions, Nick Williams, who runs the GamePlan Insights division for OTX, addressed several specific titles.
The regularly compiled chart, which surveys U.S. gamers on titles they are interested in pre-ordering or buying, as well as their knowledge of the game, saw New Super Mario Bros Wii and God Of War III continuing their stints in second and third place respectively.
The rest of the "purchase intent" top five for forthcoming games saw some notable rankings movement, with Call of Duty: Modern Warfare 2 and Left 4 Dead 2 replacing Final Fantasy XIII and Assassin’s Creed 2 at numbers four and five.
As for Modern Warfare 2, OTX recently noted that consumer awareness levels for the game dropped 20 percent after apparent indication that the Call Of Duty name would be omitted. However, with the game's box retaining the CoD brand, it appears that retail consumers, at least, will be aware of the game's connection to the franchise.
The confirmation of the "Call of Duty" branding on Modern Warfare 2's box art -- and the re-addition of this part of the name to the survey -- halfway through OTX's data period for these charts "undoubtedly contributed to the positive movement," the firm added, expecting both awareness and purchase intent surrounding the title to further rise next month.
Separately to branding discussions, Nick Williams, who runs the GamePlan Insights division for OTX, addressed several specific titles.
To read the rest of this article be sure to visit here.
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