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For Microsoft, the profitability on selling clothing and accessories for Avatars is very, very low. Product manager, Aaron Greenberg, suggested other ways for gamers to earn new clothing for their virtual self.
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“I don’t think there’s where you’re going to see a tremendous amount of revenue,” Greenberg said, phrasing his expression of Microsoft’s disinterest in selling Avatar clothing in way that argues there’s no profit in such a technique. Recently, Microsoft gave away the first batch of new Avatar clothing for free. They don’t think they’re leaving money on the table.
The kind of Avatar upgrading that Microsoft is interested in will involve gamers unlocking items for their Avatars through the games they are playing. The tools for this are now in the hands of developers. So when will we experience the first results? “As soon as developers get it done,” Greenberg said.
Does this mean that we'll see a lot more free clothing released from Microsoft? Possibly. We'll just have to wait and see what develops.The kind of Avatar upgrading that Microsoft is interested in will involve gamers unlocking items for their Avatars through the games they are playing. The tools for this are now in the hands of developers. So when will we experience the first results? “As soon as developers get it done,” Greenberg said.
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