Red Bull is set to be a major player in the HOME universe when it goes public. Just how major will it be? The energy drink is slated to have an entire island dedicated to it.
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Sony hasn't yet made an announcement, but Red Bull UK brand marketing manager John Beasley spoke to ad trade site Brand Republic about the deal, describing Home as an opportunity to create "memorable and rich content".
The tropical island will feature an airplane racing game based on the real-world Red Bull Air Race event. It's unclear, however, whether any Red Bull content will incur a fee -- Beasley did note that Home has the potential to "generate significant revenues."
"The game gave us the first opportunity to recreate in the gaming world what we try to do in the real world, which is to facilitate interaction, to give people stories, memories, experiences and a really good opportunity to interact with the brand," added Beasley.
There has not been any response yet from Sobe or Amp on the matter.The tropical island will feature an airplane racing game based on the real-world Red Bull Air Race event. It's unclear, however, whether any Red Bull content will incur a fee -- Beasley did note that Home has the potential to "generate significant revenues."
"The game gave us the first opportunity to recreate in the gaming world what we try to do in the real world, which is to facilitate interaction, to give people stories, memories, experiences and a really good opportunity to interact with the brand," added Beasley.
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